If you’ve read any of my posts you will know I try to keep things on the funny side, it helps to keep the doom and gloom from bringing me and those who read my posts down, as well as provide some entertainment. Unfortunately I see nothing funny about our current situation regarding Syria. I’ll leave the funny stuff to the professionals at the Daily Show this time, and instead provide my thoughts, however superficial, on this ridiculous debate.
War Sales 101:
As anyone who has ever done sales will tell you, it is always best to have a product that “sells itself”. Of course this is a relative term, depending on your demographic some products are more self selling than others. Products that save people money or time tend to be easier to push on customers, necessities like food and clothing (within reason) are easier to sell than a big screen tv.
I’ve done a small amount of sales in the past, and I can tell you it is no easy task. Cold calling is a nightmare in my opinion, as I was not able to easily convey my own trust and belief in the product, or convince the potential client that speaking with me was even worth their time. Face to face sales was a little easier, and I was moderately successful when I was able to visually assert my confidence in the product, and it is much easier to get someone to invest time in a conversation when you are right in front of them, and they can’t just hang up.
So the question of the day is, how do you sell WAR to people who neither want it, nor will benefit from it? This is no easy task, but our president and congressmen have many more tools than your average salesperson. Firstly, they always have our attention, if the president is being interviewed it must be for a damn good reason, right? Social media outlets and “trusted” news sources explode at the mere mention of WAR. Nearly everyone pays attention, we are captivated by it, and we absolutely should be. WAR is not a word to be used lightly, neither are DRONE STRIKES, MOBILIZING TROOPS (boots on the ground), or WEAPONS OF MASS DESTRUCTION. These are powerful tricks of the political salesmans trade if you will.
There is no question the situation has captured our attention, and the authorities have used that attention to begin their sales pitches. The issue for them now is that the pitch is simply not widely accepted, we have heard and seen this before. We have been burned (both literally and figuratively) by the promises of a safer future for Americans if aggressive action is taken, by the fear of being seen as weak by the international community if we do not. And by the most deplorable of sales pitches, appealing to our morality to allow our armies to go forth and murder. Please understand, and I hope there are no illusions here, what they are selling is murder, and I have heard no argument in all my time on this earth other than self defense that morally allows one person to end another’s life.
So have we actually learned from the past, or will the constant reiteration of the same old sales techniques wear us down, soften our resolve, and rock us to sleep with dreams of a better tomorrow through murderous coercion? Only time will tell, but I am left with one honest, albeit philosophical question, the question which sparked the idea to begin typing this in the first place.
If you have to actively sell WAR to the people … shouldn’t you instinctively know its wrong?